About Us

Inspired by the iconic symbols, culture and surroundings of our beautiful island home.

Featuring four Collections; Bermuda Classics, Sand & Sea, Nautical and Simply Me; there is a piece of Simply Charming jewellery for every age, outfit and personal style.

For Bermudians who wish to proudly display their love for their island home, to visitors looking for a beautiful and unique keepsake of their adventures here. Simply Charming’s Charms & Pendants let you celebrate Bermuda for all occasions.

Inspired By Bermuda, Made in England

All Simply Charming jewellery is hand-crafted from 958 Britannia silver in the world- famous jewellery quarter of Birmingham, England.


While all Simply Charming jewellery is made of the same materials, each piece may carry one to four hallmarks depending on what the design of the piece allows.

SC is the unique hallmark symbol for Simply Charming Limited only.

958 means all charms and pendants are 95.8% pure Britannia silver.

The Anchor depicts the location of the Assay Hallmark Office. The Assay Hallmark Office for Simply Charming is located in Birmingham, England.

The Lady with staff depicts that the pendant or charm is made using Britannia silver.

Italian Chains

Simply Charming also features a selection of sterling silver chains manufactured in the Tuscany Region of Italy. Crafted with precision, Italian chains are known for their lustre and radiance.

Styles selected for the Simply Charming line pair beautifully with our charms and pendants.

Shop Chains


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